Cheribundi

This Cheribundi campaign was created for my Production for Branded Content class at SCAD. My goal was to bring a bit more personality to the brand, as the company’s most recent brand refresh felt clean but unapproachable.

I mean it’s cherry juice, it could afford to be fun.

Cheribundi does have solid copy, though. The V/O script in the video below was heavily inspired by the already-existing copy you can find on their website. Only slight alterations were made to the existing product copy in the book you’ll see below the video.

Here’s the video.

Motion, Design, Voice, Sound, & Music by Me.

Here’s the book.

I printed the book as well.

This is the package design.

I made a physical version too but it’s 40% the size of what it would need to be to fit an actual bottle in it.

…and here are some explorations.

That’s it, thank you for exploring!