Transit Story Map
& Audio Logo
Meant to display what a properly-funded Chicagoland could look like, this profile explores a hypothetical business man who benefits from his employees’ and customers’ access to even faster and more reliable transit.
The simple melody is taken from an old RTA jingle transposed from C major to F major. This few-note sequence is then used as a modular audio logo meant to live in any genre and compliment any instrumentation being used.
Responsible for visual design alongside Span, motion design, sound design, and music. Voices created using ElevenLabs AI.
Transforming Transit is a comprehensive $1.5 billion vision aimed at reshaping the future of transit funding and governance in the Chicago region. This initiative seeks to address a looming fiscal challenge—a projected $770 million funding gap anticipated to begin in 2026.
Audio Logo Variations
Transit Benefit Fare Program
A social campaign created with the rebranding of the Transit Benefit Fare Program. Responsible for storyboarding, motion design, 3D, audio branding, sound design, music, and narration/VO.
RTA’s Transit Benefit Fare Program allows employees to pay for transit and parking costs using pre-tax dollars, saving up to 40% annually on commuting costs. TBFP also allows employers to save money on payroll taxes and will help businesses large and small comply with the Transit Benefits Program Act, which goes into effect on January 1, 2024.
(old brand)
Explorations
